North Star Customers
Unlike traditional approaches that only look at how much customers have spent, my system reveals who's most likely to drive your future growth. Business owners who work with me discover untapped revenue opportunities and get a clear roadmap for sustainable growth.
My clients typically discover they've been aiming at the wrong target, and once they shift their focus to these North Star Customers, they see dramatic improvements in both revenue and customer retention. Think of it as your business's GPS - showing you exactly where to go for growth.
Perry Marshall - Author of 80/20 Sales and Marketing
If I had only one "magic trick" to boost a company's sales, I would apply recency, frequency, money to their customer list and find low hanging fruit that can be easily shaken off the tree. Jonathan Drake's North Star model is an upgrade to RFM because it's much more dynamic and laser targets customers who are ready to buy.
North Star Customers
Jonathan R. Drake
Unlock the full potential of your business by identifying, attracting & retaining your most valuable customers.
Your North Star Customers
1
1/3
Identify
Learn how to pinpoint your most valuable customers using data-driven metrics and the North Star Framework to reveal who truly drives your business's growth and profitability.
2
2/3
Attract
Develop targeted marketing strategies that magnetize ideal prospects who match your North Star Customer profile, using proven methods to capture their attention and interest.
3
3/3
Retain
Build lasting relationships with your best customers through strategic engagement systems that boost loyalty, increase referrals, and maximize customer lifetime value.
About book
North Star Customers" reveals the revolutionary approach to business growth through the lens of your most valuable asset - your ideal customers. This groundbreaking guide shows you how to identify and nurture relationships with the customers who drive your business's success.
Inside, you'll discover:
- A proven methodology for identifying your North Star Customers using recency, frequency, and monetary metrics
- Strategic frameworks that align your product development and marketing with your best customers' needs
- Practical applications of key business principles including the 80/20 rule and Theory of Constraints
- Step-by-step processes to transform your organization into a North Star Business
Whether you're a business owner, executive, or marketing professional, this book provides the tools and insights needed to unlock unprecedented growth. From implementation strategies to optimization techniques, "North Star Customers" offers both self-guided solutions and professional pathways to harness the power of customer-centric business transformation.
North Star Customers
Unlock the full potential of your business by identifying, attracting & retaining your most valuable customers.
Jonathan R. Drake
Get in touch
Reach out with any questions
Email: Jonathan@NorthStarCustomers.com
Jonathan R. Drake
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